One of your correspondent's friends from her younger days is a raving Amazon brand advocate, and gleefully forwarded this link along to the old college circle. "Another reason to buy music from Amazon," he called it.
Just like the old days, your correspondent countered with a sigh and then a flying tackle. (We did, after all, go to a football school.) In the middle of my obligatory publishers-indignation-at-Amazon, I realized that this friend probably had no idea about the teeny tiny margins Amazon offers to publishers, the way the used book market has dissolved educational book sales, and the erosion of our preferred route to market, the chain bookstores. The punters just see Amazon as a great place to buy books.
That's kind of why I'm not sure if I would prefer to bury Amazon, or to be them. They do understand what makes customers tick.
I don't know, then. If a job opened at Amazon next year, would I apply? Would I accept? Seattle's not a bad place to live, and I can't exactly complain about the weather from where I'm sitting in England. The Kindle is doing great things for reading, and they're even starting to bridge cultures through their own translation imprint.
The real problem for me is the reliance of price on their marketing mix. Ebooks are great for consumers, especially if you price them at $0.99. I can buy loads of ebooks for that amount! But, really, is that good in the long run? What kind of book can you profitably produce for that amount of money? Should someone's Great American Novel cost as much as one song on iTunes?
It's pretty clear I will buy ebooks for higher prices than I would print books, for the convenience factor. As long as they're worth reading. If publishers stop making money and I have to slog through self-published novels--which I'm sure are great but are just overwhelming in their sheer volume--I will probably end up unhappy.
Something tells me the final answer to my internal debate over Amazon won't be settled until this trajectory is either changed or ... we hit a wall somewhere. Until then, I sure am glad I'm not employable for at least a few more months.
Just like the old days, your correspondent countered with a sigh and then a flying tackle. (We did, after all, go to a football school.) In the middle of my obligatory publishers-indignation-at-Amazon, I realized that this friend probably had no idea about the teeny tiny margins Amazon offers to publishers, the way the used book market has dissolved educational book sales, and the erosion of our preferred route to market, the chain bookstores. The punters just see Amazon as a great place to buy books.
That's kind of why I'm not sure if I would prefer to bury Amazon, or to be them. They do understand what makes customers tick.
I don't know, then. If a job opened at Amazon next year, would I apply? Would I accept? Seattle's not a bad place to live, and I can't exactly complain about the weather from where I'm sitting in England. The Kindle is doing great things for reading, and they're even starting to bridge cultures through their own translation imprint.
The real problem for me is the reliance of price on their marketing mix. Ebooks are great for consumers, especially if you price them at $0.99. I can buy loads of ebooks for that amount! But, really, is that good in the long run? What kind of book can you profitably produce for that amount of money? Should someone's Great American Novel cost as much as one song on iTunes?
It's pretty clear I will buy ebooks for higher prices than I would print books, for the convenience factor. As long as they're worth reading. If publishers stop making money and I have to slog through self-published novels--which I'm sure are great but are just overwhelming in their sheer volume--I will probably end up unhappy.
Something tells me the final answer to my internal debate over Amazon won't be settled until this trajectory is either changed or ... we hit a wall somewhere. Until then, I sure am glad I'm not employable for at least a few more months.
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