The Unintended Consequences of Excellent Marketing

I've spent these past few weeks buried in my marketing coursework, which is helpful given that a major portion of my development editing experience has been spent servicing a market of one professor at a time.  (Market research: "Would you like us to fix your typos or leave them?")  The best way to learn about successful marketing is to look at successful books, and of course in any publishing course the number one example you hear mentioned day in and day out is good old Harry Potter.

The Boy Who Lived is popular in India too, it seems, because all of a sudden they're losing all their owls.  Either there is a disproportionate number of wizards in Delhi or there are too many silly Muggles about.  Hopefully the authorities will take notice and head off all those Harry Potter parties on their way to Bharatpur.

Taken while birdwatching last February . . . This guy doesn't look too keen on delivering your mail.